Privacy Policy

Privacy Policy

Effective Date: January 12, 2026

Your privacy is critically important to us. This Privacy Policy describes how Pure Power Picks (“Pure Power Picks,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit or use our website and services at https://purepowerpicks.com/ (the “Website”) and related offerings (collectively, the “Services”).

This Privacy Policy applies to information we collect through the Website and Services. It does not apply to information collected from other sources unless explicitly stated. This Privacy Policy should be read together with our Terms and Conditions.

Business Contact Information:
HappyAlien LLC
DBA: Pure Power Picks
720 Court St.
PO Box 1660
Woodland, California
United States
Email & support: info@purepowerpicks.com


1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you interact with us, including when you create an account, purchase a subscription, sign up for email or SMS updates, contact support, or submit forms. This may include:

  • Identifiers such as name, username, email address, phone number, and account login details
  • Billing and transaction information (handled by our payment processors; we typically do not store full card numbers)
  • Communications you send to us (support requests, emails, messages, and feedback)
  • Any other information you choose to provide

1.2 Information We Collect Automatically

Like most website operators, we collect certain information automatically when you visit the Website, which may include:

  • Device and browser information (browser type, operating system, language preference)
  • Internet Protocol (IP) address and approximate location inferred from IP
  • Referring and exit pages, date/time stamps, and clickstream data
  • Pages viewed, time spent, and interactions with content
  • Log files and diagnostic information

We may also collect IP addresses for logged-in users and for users leaving comments on blog posts.

1.3 Cookies and Similar Technologies

We use cookies and similar technologies (for example, pixels and tags) to operate and improve the Website, understand usage, remember preferences, provide analytics, and support advertising and remarketing.

You can control cookies through your browser settings. If you disable cookies, some Website features may not function properly.

2. How We Use Information

We use the information we collect for purposes including:

  • Providing, operating, and maintaining the Services (including memberships, access controls, and delivery of alerts)
  • Processing payments and transactions
  • Sending service-related communications (account notices, transactional emails, service updates)
  • Sending marketing communications where permitted (email and SMS, subject to your preferences and applicable law)
  • Providing customer support and responding to inquiries
  • Improving the Website, content, and user experience
  • Analytics, measurement, and reporting
  • Security, fraud prevention, abuse prevention, and enforcement of our Terms
  • Complying with legal obligations and protecting our rights

3. How We Share Information

We do not rent or sell your personally identifying information. We may share information in the following circumstances:

3.1 Service Providers

We may share information with employees, contractors, and vendors who need it to operate the Services (for example, hosting, analytics, payment processing, email delivery, SMS delivery, customer support tools, and membership software). These parties are permitted to use the information only to provide services to us.

3.2 Legal and Safety

We may disclose information if we believe in good faith that disclosure is reasonably necessary to comply with law, a subpoena, court order, or governmental request, or to protect the property, rights, and safety of Pure Power Picks, our users, or the public.

3.3 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to standard confidentiality protections.

3.4 Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

4. Advertising and Remarketing

Ads appearing on our Website may be delivered by advertising partners who may set cookies. These cookies help deliver interest-based advertisements and measure performance. This Privacy Policy covers the use of cookies by Pure Power Picks and does not cover the use of cookies by advertisers.

4.1 Google Ads Remarketing

We may use Google Ads (formerly Google AdWords) remarketing to advertise on third party websites (including Google) to previous visitors to our Website. Third-party vendors, including Google, may use cookies to serve ads based on a user’s past visits.

You can control Google advertising preferences through Google’s ad settings and can opt out of interest-based advertising by adjusting cookie settings or using available browser tools and plugins.

5. Email Communications

If you provide your email address, we may send transactional or service-related communications (for example, account notices, service updates, or membership confirmations). We may also send marketing emails where permitted. You can unsubscribe from marketing emails using the unsubscribe link in the email.

Please note that even if you opt out of marketing emails, we may still send essential transactional or service communications.

6. SMS Communications

By providing your mobile number and opting in, you consent to receive SMS messages from Pure Power Picks related to promotions, alerts, updates, and transactional communications about our Services.

Your mobile number will not be shared or sold to third parties for their marketing purposes. Message frequency may vary depending on your interactions with us but is typically limited to a few messages per week. Message and data rates may apply according to your mobile plan. Carrier participation may vary. We are not responsible for delayed or undelivered messages.

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive. For additional support or contact us at support@purepowerpicks.com.

Consent to receive SMS messages is not a condition of purchase.

7. Links to External Sites

Our Services may contain links to external sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy and terms of every site you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third party sites, products, or services.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and protect our business. Retention periods vary based on the type of information and how it is used.

9. Security

The security of your personal information is important to us. We use commercially reasonable safeguards designed to protect personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. California Privacy Notice (CCPA/CPRA)

This section applies to California residents to the extent Pure Power Picks is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).

10.1 Categories of Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information (as defined by the CCPA/CPRA):

  • Identifiers (name, email, phone number, IP address, account identifiers)
  • Commercial information (subscription status, purchase history, transaction records)
  • Internet or network activity (browsing interactions, usage data, cookies, analytics)
  • Approximate geolocation (derived from IP address)
  • Customer service communications (messages and support requests you send us)

10.2 Purposes for Collection

We collect and use personal information for the business and commercial purposes described above in Section 2, including providing the Services, processing transactions, marketing (where permitted), analytics, security, and legal compliance.

10.3 Categories of Third Parties We Disclose To

We may disclose personal information to service providers and contractors that help us operate our business (for example, hosting providers, analytics providers, payment processors, email and SMS delivery providers, customer support tools, and security/fraud tools), as described in Section 3.

10.4 “Sale” or “Sharing” of Personal Information

California law defines “sale” and “sharing” broadly. We do not sell personal information for money. However, certain advertising and analytics technologies (for example, third-party cookies or pixels) may be considered “sharing” under California law when used for cross-context behavioral advertising.

Opt-Out: You may have the right to opt out of the “sale” or “sharing” of personal information as defined by California law. To opt out, you can (a) adjust your cookie settings in your browser, (b) use available opt-out mechanisms offered by advertising partners, and or (c) contact us at info@purepowerpicks.com with the subject line “California Privacy Opt Out.”

If you want a dedicated “Do Not Sell or Share My Personal Information” link in your website footer (recommended if you run remarketing), you can add a page and route requests to the email above. If you want, I will draft the exact wording for that page as well.

10.5 Your California Privacy Rights

Subject to certain exceptions, California residents may have the right to:

  • Request access to the personal information we collected about you
  • Request deletion of personal information (subject to legal and business exceptions)
  • Request correction of inaccurate personal information
  • Opt out of “sale” or “sharing” (as defined by California law)
  • Limit the use and disclosure of sensitive personal information, if applicable
  • Not receive discriminatory treatment for exercising privacy rights

10.6 How to Submit a Request

To submit a California privacy request, email us at info@purepowerpicks.com with the subject line “California Privacy Request.” We may need to verify your identity before fulfilling certain requests. If you use an authorized agent, we may require proof of authorization and may still require verification directly from you.

11. Children’s Privacy

The Website and Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete such information.

12. International Visitors

If you access the Website from outside the United States, you understand that your information may be processed and stored in the United States and other jurisdictions where our service providers operate.

13. Privacy Policy Changes

Pure Power Picks may change this Privacy Policy from time to time in its sole discretion. We encourage visitors to frequently check this page for changes. Your continued use of the Website after any change constitutes your acceptance of such change.

14. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Email & support: info@purepowerpicks.com
Contact Form: https://purepowerpicks.com/contact/

SMS Communications

By providing your mobile number to Pure Power Picks, you consent to receive SMS messages from us related to promotions, alerts, updates, and other transactional communications about our services.

  • Your mobile number will not be shared or sold to third parties.

  • Message frequency may vary depending on your interactions with us but is typically limited to a few messages per week.

  • Message and data rates may apply according to your mobile plan.

  • You may opt out of receiving SMS messages at any time by replying STOP to any message you receive. For additional support contact us at support@purepowerpicks.com