Fewer Signals.
Better Decisions.
An alert on its own is a ticker and a hope. What makes it worth anything is everything attached to it: why the setup exists, where the levels sit, what would prove it wrong, and what actually happened afterward. That is the whole idea here.
Built by Traders, for Traders
Pure Power Picks was founded in early 2020 by traders who had watched how market information gets packaged for retail: a lot of picks, very little reasoning, and no record of what happened next.
So we built the opposite. Fewer setups. The thinking written out. A chart with the levels marked. And a tracker that keeps the original research sitting next to what the setup actually did, including the ones that did not work.
We are not a hedge fund and we are not registered investment advisors. We publish research and education, and we say so on everything we send.
Alerts Were the Beginning. The System Grew Around Them.
Every alert arrives as a complete piece of work: the setup, the reasoning in plain language, a marked chart with targets and risk levels, and the contract details when it is an options trade. From there it stays connected to the tracker, so the context does not disappear the moment the notification does.
Around that sits the rest of the workspace: a weekly watchlist of what we are following, a planner for mapping both sides of your own ideas, charts, scanners, an assistant for the questions that come after, and a trading room where the conversation keeps going through the session.
- Stock and options alerts, with the reasoning and levels written out
- A marked chart on every alert, kept connected to the tracker
- Weekly watchlist and market brief
- Planning, charting and scanning tools in the same workspace
- Trading Room community, included in every plan
Educational Service Disclosure: Pure Power Picks provides trade alerts and market commentary for educational and informational purposes only. Nothing published by Pure Power Picks constitutes investment advice or a recommendation to buy or sell any security. All trading involves risk. Past alert performance is not indicative of future results.
How We Evaluate a Setup Before Sending an Alert
Not every trade that looks interesting makes it to our members. Here is the filter we apply before anything goes out.
Technical Setup First
We look for a technical catalyst first: a breakout level, a key support test, or an earnings setup with defined risk. That applies whether the idea ends up expressed as stock or as a contract.
Defined Risk Levels
Every alert includes the levels we are watching, including what changes our thesis and where we would exit. Members always have context, not just a ticker symbol.
Fully Logged Performance
Every alert we have ever sent is tracked and published. Members can review the full history. We do not selectively report wins and hide losses.
The Record Is Public, Including the Losses
Every alert we publish is tracked in public, wins and losses together. We report tracked alert setups rather than trades taken, and we define our terms instead of leaving them vague: Max Opp is the highest recorded contract price after an alert compared with its alerted price. It is a historical observation, not an outcome anyone should expect.
We are careful about this because the industry is not. Past performance is not indicative of future results.
See the Alert Record →
See What We Have Been Tracking
Read the tracked record, then decide if the service is right for you. No pressure, no hype.
See the Alert Record → View Plans & Pricing →Trusted Partners
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